SportsTech Pulse: Innovation Across AI, Web3, and Global Markets
From AI-powered experiences to blockchain breakthroughs, this week's sportstech recap showcases a world of cutting-edge advancements.
Hold onto your smartwatches, sports fans – we've got another action-packed week of sportstech news to dive into! The industry continues to push boundaries across multiple fronts, with AI integration, Web3 applications, and international partnerships leading the charge. Whether you're a die-hard tech enthusiast or a casual observer of sports innovation, this roundup has something to pique your interest. Let's recap what went on with some highlights:
ICC partnered with Quidich to launch “ICC Immersive”, a virtual experiences for fans
Cannes Lions International Festival of Creativity Launched With the focus on Sports, Streaming, AI
Superlogic partners with premium sports and music experiences provider Confirmed360
IBM and The All England Lawn Tennis Club launched new generative AI feature
Everton FC has signed a multi-year agreement with HPE Aruba Networking to become an official supplier of their new stadium
Foresight Sports partnership with Sportsbox AI is officially live
The CFL will have its first-ever augmented live stream, with TSN, and Genius Sports Limited
Web3 sports fantasy card game, Maincard.io has officially launched on the TON blockchain mainnet.
Aristocrat Gaming becomes an official partner of the NFL franchise Dallas Cowboys
Intelligent ball called “Fussballliebe” implemented at Euro 2024
LunchTable lands pilots with the Reds and FC Cincinnati amid $2.4M fundraise
Fanatics signed a new expanded deal with the NFL Ravens to become the omnichannel retail provider for the team
KPMG, T-Mobile and the PGA partner up to bring technology innovation to women’s golf
Feyenoord has entered into a partnership with Microsoft, only second to Real Madrid’s partnership with the technology company
COROS announced the COROS DURA solar GPS bike computer, with the aim of simplifying the cycling experience
Belgian start-up Mycoène, specialising in fatigue measurement technology, recently raised a €3 million funding round
Singaporean fitness company Speediance raised $1 million through a Kickstarter campaign
Satisfi Labs, an AI-powered Conversational Experience Platform, has acquired Factoreal, an omnichannel marketing automation platform
Nike and Hyperice team up to unveil tech-enabled boots and vest designed to boost athlete warm-up and recovery
Image source: Nike website
Registration is now open for India's 1st Sports Tech Startup Conclave in collaboration with Outlook
Iker Casillas SportBoost in collaboration with LaLiga have launched the EA SPORTS MEETLALIGA program for the third consecutive year
New research from IBM suggests that global tennis fans view AI positively, ahead of Wimbledon next month
Accedo, Qualcomm Technologies and HBS join forces to accelerate commercialisation of XR sports services
Colab Cloud Platforms diversifies into sports management and sports tech space
Chiliz announces $10,000 hackathon to innovate sports fan engagement
Aptos Labs and NBCUniversal partner to revolutionise fan experiences with Web3
Oura Ring’s competitor, Circular's new Ring Slim smart ring for athletes, set to ship out
Quidich Innovation Labs secures funding from Centre Court Capital
What a week in the world of sportstech! From AI-enhanced fan experiences to blockchain-based fantasy games, the industry is clearly in a league of its own when it comes to innovation. With each passing week, my conviction grows for this space.
Did I miss any major stories that caught your eye? Which of these advancements do you think will have the biggest impact on sports? Drop your thoughts in the comments below!
Remember, staying ahead in sportstech is a team sport. If you found value in this newsletter, consider sharing it with your network. Let's grow this community of sports innovation enthusiasts together! Until next time, keep your eye on the ball and your mind on the future of sports, play-by-play.